The BMW Corporate Culture Essay example -- Business Analysis

When asked to describe the culture at BMW, to do that one mustiness first give a few definitions of the word culture that would give the most accurate description. First would be The sum of attitudes, customs, and beliefs that distinguishes one group of citizenry from another. refinement is transmitted, through language, material objects, rituals institutions which can be connected to motivation, and art, from one generation to the next. Motivated employees that show commitment to their tasks has proven to be a life-or-death factors that help to motivate employees to work in line with the goals and aspirations of the company.Secondly we would spend Intellectual and artistic activity and the works produced by it. Thirdly one would use The behaviors and beliefs characteristic of a particular social, ethnic, or age group. At the German BMW Plant, employees there have the perception that their culture is quite unique because the atmosphere is precise cheerful and friendly wh ich allow everyone to be at ease with their work. The employees take pride in having the opportunity to express their opinions as well as their likes and loathe in their departmental meetings. BMW has proven to be a huge competitor in the auto industry with more than $60 billion dollars in sales, which is tranquil much smaller than its American rivals. There are few companies that have been as consistent as BMW in integrating and producing its ever-changing product line, with its specious features and its unmistakable quality. Much of BMWs highly rated success stems from an entrepreneurial culture that is rare in most corporations but is common in the ideology that the Germanys suppose in. With diversity being a priority for the BMW Company still over three quart... ... one can be and making those around them be the ruff they can be as well. Also when one has a product that is second to none and one can be a part of a team that done so entrust give one a since of proud as th at the BMW founders have in themselves and what they are able to build. Working in such an environment where diversity is what shows the people who they are and what they have done to make their product on the cutting edge of technology and performance will be an identity that one will be able to walk with your head held high knowing that they are the best. Works CitedAlvesson Mats & Berg Per Olof(1992). Corporate Culture and Organizational Symbolism. Berlin Walter de Gruyter& Co Bang Henning(1999). Organisationskultur. Lund StudentlitteraturHofsted, Geert(1991). Cultures and Organizations Software of the mind. McGraw Hill International UK