Alexander the Great and the Battle of Gaugamela Essays

Alexander the Great and the Battle of Gaugamela Essays Alexander the Great and the Battle of Gaugamela Paper Alexander the Great and the Battle of Gaugamela Paper King Alexander at only 25 years old, his reputation already one of greatness had led his men into Asia. To his soldiers, their invasion of Persia was to fight back after half a century of devastation brought onto Greece during the Persian wars between 499 and 448 BC. Alexander’s private desire, however, was to cast a shadow on the large Persian empire by winning all its lands and bringing it under his rule. Gaugamela, named after the village it was fought by, was the decisive battle in the struggle between Alexander III and Darius II for the Persian Empire. The battle occurred in 331 BC, this battle was one of importance as it shows a significant amount of Alexander’s tactical and military genius while including examples of his great leadership skills with his men. Mesopotamia was an abundant region between the rivers, Euphrates and Tigris, dominated by Darius more than a century earlier. The major city in this region was Babylon and was located south where Darius anticipated Alexander would lead his troops. Instead Alexander headed north in the direction of the Tigris River basically there was more food for the horses, the heat was less intense and it would also tempt Darius away from the widespread plains surrounding Babylon. Darius needed vast, flat, obstacle free areas for his chariots and cavalry to be allowed to fight effectively. Alexander knew this, hence the reason he wanted to force Darius northward where the ground would be less favourable to him. This was just one instance that shows a factor that contributed to Alexander’s triumph in the battle. Therefore Darius moved north and encamped near the village of Gaugamela while Alexander camped a few kilometers away. Alexander managed to capture some Persian soldiers and discovered where Darius’ location was so he could observe the activities of his rival. Unlike previous battles, Darius had found a suitable battlefield and was unwilling to give this one up. The ground here was flat, perfect for chariots. Darius made it even flatter by ordering the terrain plowed, leveled, removed stones, shrubs and filled in potholes so the area would be ideal for chariots and cavalry. Alexander in turn had also prepared himself for the battle. From his captured and interrogated Persian soldiers he had gathered information that helped him reconstruct the Persian army allowing him to work his movements against Darius’. After seeing that Alexander’s Army was outnumbered five Persians to every one Macedonian Parmenio advised against an instant attack. Alexander approved this suggestion as he was anxious about the superior Persian cavalry and wanted more time to think of how to outmaneuver Darius and the Persians. Alexander permitted his men a decent meal and sleep, while only a few kilometers away Darius kept his men on standby all night long. This, Arrian believed to be a major mistake, ultimately causing Darius’ defeat since the next day Alexander’s men were well rested whereas Darius’ were exhausted. Giving his men rest and food also shows how Alexander was a responsible leader and furthermore he would have respect from his men for doing so. Not rushing into a battle unprepared also shows this excellent leadership and by planning carefully would have allowed more men be spared from death. Alexander knew that the only way to triumph over the gigantic Persian army was through clever strategies so he thought about the difficult conditions over night while his men rested, he came up with a series of orders for his men. He ordered the Agrianians near his cavalry and specifically told them to bring the chariots and elephants to a halt, the chariots may be made of tough material but the drivers were only human just like the elephants were only animals, they could still be injured and stopped. In the centre were the phalanx and the Greek cavalry. A second line of infantry was following them, Alexander ordered them all to turn around and fight the enemy if they became surrounded as there was a high chance of this considering the size of the Persian army. The infantry were all told to break ranks and create corridors for the chariots and elephants to pass directly through hoping that no infantry would be injured, this meant that then the infantry could then quickly press forward before the elephants and chariots would have a chance to turn around and come back. The arrangements ended up being parallel to that of the battle of Issus. However, realizing that the Persian cavalry was moderately powerful, Alexander reinforced his wings and ordered them to lengthen if there was any risk of being out-flanked. These well designed decisions would have made a huge impact on the final outcome of the battle, this shows Alexander’s ability to adapt his tactics to suit different situations and develop ways to overcome problems that may occur. The battle turned out better than it possibly could have for Alexander, as we can see his well thought out plan coincided with the actual events of the battle and all went as he had pre-determined. Alexander initially ordered his right wing cavalry to advance on an angle, as always, to the right. Consequently forcing the Persian cavalry further left to pursue them, thus moving away from the specially cleared area Darius had so carefully arranged for them. To counteract these actions Darius ordered his men to stop moving to the left and head directly forward to attack Alexander’s right wing as intended. This arrangement worked well for Alexander as he postponed a rather dominant attack to his right wing and would have confused Darius’ cavalry who needed to aim to break through Alexander’s right wing and get behind his troops as to fight them from the back. Darius then launched the elephants and chariots against the phalanx but Alexander had foreseen this problem and all his men followed their detailed instructions. The Agrianians stopped the majority of the chariots and elephants before they even reached the phalanx. The rest caused many of the infantry to panic but because of their training and discipline they followed Alexander’s orders and broke ranks at precisely the right moment allowing the elephants and chariots to pass through corridors made for them so the attack failed miserably as it caused very minimal damage. If Alexander had not thought of this intelligent tactic then the elephants and chariots would certainly have caused great destruction to the phalanx. But his simple yet ingenious plan worked brilliantly, saving them from possible defeat. Darius, after seeing this failure, saw that he was not on the winning side and desperately ordered a general offence where his whole line advanced. Darius also quickly ordered his very strong right wing cavalry, led by Mazaeus, to attack Alexander’s left wing cavalry, under the command of Parmenio. The Persian cavalry was significantly superior to that of Alexander’s; hence Parmenio was under a great deal of pressure. Alexander put a lot of trust in to Parmenio and he obviously believed he could deal with the pressure or he would not have placed him in the situation. Darius was still intent on using his cavalry on his left wing to attempt to get through Alexander’s right wing to encircle him, so he sent his Indian cavalry to help attack the right wing. However, this created a gap in the Persian line, to the left of the centre. This was the moment Alexander had been waiting for, he and his companions advanced for Darius. They were held up by the Persian horse guard and the Greek mercenaries, preventing them from reaching Darius who was standing in his chariot. Darius decided the battle was lost and fled with his entire left wing following close behind. Darius’ left wing and center were still intact, and both parties would have had most likely equal chances if he could secure the gap in the left of the center, and pull together his right wing again. The result of the battle might have been entirely different if the Persians had a more firm, determined and brave king. But Alexander knew that a gap would eventually appear and in his brave charge he managed to frighten Darius into backing down, although Alexander would have wanted to catch his rival instead of allowing him to escape. Parmenio on the left wing was being brutally beaten by Mazaeus and the Persians, who at this point had no idea that Darius had gone. Some of the Persian right wing had even gotten through the Macedonian line and reached the baggage animals and Macedonian camp where Arrian states there was fierce fighting ‘for the Persians boldly attacked men who were mainly unarmed and had not expected that anyone would cut their way through the double phalanx and force their way up to them’. Yet, as instructed the second line of infantry turned around and caught them in the camp, attacking from the rear they forced the Persians to retreat back the way they came. Alexander anticipated the problem of the Persians getting in behind, unusually as it is he provided a solution not to prevent the problem but solve it if it occurred. He knew it would be difficult to stop them getting in behind but coming up with such a plan was really very resourceful and tactful, thus insuring his victory in the battle. In the meantime, although Alexander wanted to pursue his rival Darius, Parmenio was in great peril and sent a message to Alexander requesting help. As Arrian states ‘When the king received this information, he refrained from further pursuit’ and Alexander alongside his companions quickly headed to help his left wing. But, on the way, they bumped into the Persian right wing, who in turn were trying to escape from the Macedonian camp. Here there was a terrible fight and many companions’ lives were lost but nevertheless Alexander prevailed and rushed to the aid of Parmenio. Though, by this time, Parmenio and the left wing did not need his help any more. Mazaeus, after hearing of Darius’ flight, hastily led his men away from the battle and was pursued by the Thessalians. Alexander showed remarkable leadership skills in this stage of the battle as he put aside his own wants for the needs of his men. Alexander considered the victory at Gaugamela to be one of significance in the fight over the Persian Empire, as Darius’ army was crushed, Alexander now had control of the heart of Asia and so he proclaimed himself ‘king of Asia’. This statement, before the whole Macedonian army, would have had huge propaganda worth to Alexander making him appear very impressive to his people. Throughout the battle Alexander proved himself to be worthy of his title; Alexander the Great. This particular battle illuminated Alexander’s tactical brilliance, strength and genius because he won purely through intellectual strategies. Considering the size of Darius’ army and the outcome of the battle Alexander shows that there is some truth to the saying that brains beat brawn.

Rizal realist and bonifacio the idealist essays

Rizal realist and bonifacio the idealist essays RIZAL THE REALIST AND BONIFACIO THE IDEALIST I believe the writing of Noli Me Tangere and El Filibusterismo of Jose Rizal triggered Andres Bonifacio to revolt against the Spaniards. It only served an eye opener for Bonifacio and other heroes to revenge and to fight for the rights against the abuses of the Spanish government. The role of each character exposed the reality of what really was happening during the Spanish time. Though Rizal did not know Bonifacio that much or he was not familiar to Bonifacio but the character of Elias was identified to him. Most people believed that Rizal was the one who planned the revolution and Bonifacio was the one who accomplished it. Rizal never supported the idea of rebellion at that time, but expressed what he felt and observed through writings of the books during that time. He was a dreamer, a poet and a lover. A man who possessed universal knowledge and understanding. A man born with special qualities, with extra-ordinary circumstances, while Bonifacio was just an ordinary man, nurtured in poverty with a very little learning whose only intellectual experience was gained through the reading of the history of the French revolution, Dumas El Conde de Montecristo, Rizals Noli Me Tangere and El Filibusterismo. Rizal analyzed so carefully and studied what will be the consequences of whatever action he will do. In his writings he expressed so quite clearly through the characters who voice his thoughts in the Noli and Fili, like Ibbara, Isagani, Padre Florentino and demonstrated that belief, too in his own acts while still alive. The character of Elias and Simoun and also Cabesan Tales, who for economic reasons may be said to have been the model of the Huks in fleeing to the mountains of Luzon, or Capitang Pablo, w ...

Future Factors associated with Combined Operations Essay

Future Factors associated with Combined Operations - Essay Example The efficiency of a combined arms operations is partially, if not entirely, dependent on the present and futuristic power of weaponry. This is a significant influence of the choice of methods that we implement in crushing the enemy. The ideal purpose of combined operations is to bring the joint groups together through a huge focused explosion of quick operations in selective segments. The nature of the hierarchy of the command and control over an opponent assist in creating conducive conditions to war success. It is of profound importance to give priority to the development and methodology of command systems and control due to it being the most feasible way of raising combat power and efficiency. "Improving preparation and training standards for command and control agencies on the operational level involves the resolution of a number of other complex problems arising from the command and control target per se, the diversity and dynamics of its internal and external connections, the continual structural development of the Armed Forces, the composition and functions of certain sub-systems, the substantial changes in the nature and methods of combat, the evolution of new means of warfare, a considerable expansion in the sphere of information warfare, and the need for close interaction with the formations of other military, law enforcement, security, and intelligence structures (Thefreelibrary, 2005)". Definition of capability objectives The authoritative guidelines are formed using these objectives resulting is a top-down approach. The emphasis then lies on those capabilities of a 3C that enable war combating and support missions. Strategy, Mission, Function and C3 are the four levels of capability levels. These objectives are derived from linking policy and military strategy, military requirements, forces and doctrine, and threat together for a common goal. Maintenance of standard with operations strategy concepts, mirroring of operational priorities and the weighing of overall performance can be done using this approach. The primary advantage of implementing system compatibility is to simplify the essential elements of communications. "There are schematics published that have implemented recommendations for C3 systems that could be procured. They produce implementation plans for a survivable, cost-effective capability that reflects the U.S. and allied missions and functions required to perform combined operations (Maurer, 1994)." In the uncertain environment of coalition operations, the information flow might be more confusing and difficult to winnow because of lack of familiarity and trust, cultural biases, and language barriers (Maurer 1994).

Elements of US Culture Essay Example | Topics and Well Written Essays - 750 words

Elements of US Culture - Essay Example Elements of US Culture In other words, for free expression of ideas, there is need of a proper social order. In addition, it can be said that allowing free expression of ideas helps reduce violence to a great extent. When people are allowed to opine publicly, they are less likely to resort to violence or armed agitation which, often, are the ways of the suppressed. Thus, the American society, from the very beginning, believes in liberalism including freedom of speech, freedom of press, equality under law, equality in all governmental provisions including education and health care. Though this freedom of thinking and expression resulted in better individual performance, and thus better overall growth, there are certain areas that witnessed a trend that is in sharp contrast to expectations and thus, having a negative impact on society. The first one among them is the family structure. Looking into the way American families have changed over these years, one can see a rather grim picture of situations. The tr aditional concept of family included a breadwinning father as the head of the family, a caretaking mother and a few children. mother and a few children. The family, in the traditional context, involved a number of basic relationships including biological, emotional, social, and economic relations. People used to turn to their families whenever they wanted physical, economic or emotional support. Thus, families acted as the basic institutions that passed culture and traditions to the future generations. However, the social changes in the twentieth century resulted in a lot of changes in the way families operate. Some such changes are active participation of females in the paid labor, medical advances resulted in effective birth control, and increasing divorce rates due to the general fall in morale. Though almost three quarters of American citizens still live in family setup, the nature of the family is totally different from that of a traditional one. Recent studies reveal that only less than one-tenth of families fit the traditional definition of family In addition, more than half of the families have no minor children; and yet another serious concern is that only twenty percent of total births are out of wedlock (Fraser 1989). Traditionally, women were raised to become dependent housewives and they did not work outside home. They were caretaking wives and the economic safety of the family was the total responsibility of the breadwinning husband. In sharp contrast, in the present generation, most females in the child-bearing age are employed. Yet another surprising trend visible is the decline visible in the employment rate of men. In addition, there are more grandparents than grandchildren for the first time in the history of America. The trend is pointing towards a social situation that is totally contradictory to the traditional concepts. Despite these shortcomings, America is looking forward to a bright future through technology and education. The present situation of education in America is rather grim. It is a tough task for the American youth to join a school or college as they have to go through the tiring task of proving why they are joining the school through essays, tests and recommendations. Furthermore, it is possible for Americans to judge the ethnicity and economic status of a student

The Childhood section of Dubliners Essay Example for Free

The Childhood section of Dubliners Essay From your reading of the two stories in the Childhood section of Dubliners how is the encounter between different generations portrayed and what do you think is its role? The stories An Encounter and Sisters contain objective viewpoints about the older generation, and are told from the perspective of a young boy. There is the implication in both stories that the older generation is associated with religion which plays a paralysing role in the society of Dublin. The role of the encounter between the different age groups demonstrates the conflict of belief that occurs between young children growing up, forming their own opinions and beliefs, and their elders, who are trying to impress attitudes and traditions on them that seem unnatural to them. There is a suggestion that its role is also representative of the turmoil which Catholic Ireland found itself in during this period. The young boy, from whose perspective we see the elder generation, does not appear to hold the respect he ought to for his elders. In Sisters, the child feels bored by Old Cotter due to his endless talk about the distillery. The presence of Old Cotter and also that of the strange man in An Encounter are seen as equally undesirable by the narrator, and both are referred to in derogatory terms: Old Cotter as a tiresome old fool, and the nameless man by Mahony as a queer old josser. The children feel that they have no need for these men in their lives and it is significant that the word josser is slang meaning priest, exemplifying the disregard the boys feel towards a religion that has been imposed upon them. In addition to these two characters, in An Encounter Father Butler is a primary reason for the desire the boys feel for escape from the rebuke during the sober hours. Father Butler clearly has close connection with religion and their dislike of him once more is representative of the hostility the boys feel towards Catholicism and its effect on Dublin. The character of Father Flynn possesses a didactic role over the young boy, and we are told he taught [him] a great deal. Whether this teaching was desired by or imposed upon the narrator is not made clear but it is apparent that the priest instilled a certain amount of trepidation and awe, as well as admiration, in the boy, due to the adjectives used to describe his appearance, ancient, truculent, grey and massive, with black cavernous nostrils. The priests description is symbolic of the way in which the narrator feels about religion; one of the main roles that the encounter with the elder generation plays. The colours described are dark and intimidating, the atmosphere in his room was smoke-filled and one of lethargy, just as religion would have seemed harsh, restrictive and uninspiring. The man in An Encounter, also representing religion does not give a good impression of this central aspect of Irish society, he is perverted and contradictory in his words, he seemed to have forgotten his recent liberalismhe would whip a boy he would love that. One role of this encounter is to demonstrate the confusion that the boy feels about religion, before his eyes he sees contradiction in a religious figure, perverted and unnerving contradiction at that, which can only serve to add yet more doubt to his wavering faith. In both scenarios the narrator feels relieved when he escapes his elders whom he finds unnerving, indeed the epiphany in Sisters is the moment where he realises that he feels a sensation of freedomby his death. In the same way in An Encounter the boy seizes the first available moment to escape from the strange man, I stood up abruptlysaying that I was obliged to go. There is an urgency to get away from these mysterious characters although this is not apparent to the boy in the context of Father Flynn until he is involuntarily released by his death. Strangely, in the two stories the child feels an affinity to the elder generation and thus there is a sense of guilt due to the relief he experiences when they are absent. In Sisters the boy definitely admires the priest and despite feeling entrapped and paralysed by the religious implications attached to his role in society, there is also a certain empathy he feels towards him. The duties of the priesthood were too much for [Father Flynn] and smothered him, just as the requirements the boy must conform to in terms of religion are too demanding on his confused and inquisitive mind. In An Encounter the sense of empathy appears at the epiphany of the story, where the narrator realises that, like the man, he had always despised [Mahony] a little. This sudden, unexpected revelation that has been brought about by the unsettling words of the man demonstrates that the role of the older generation in this scenario has been to help the boy be true to himself and admit his own beliefs, which may inadvertently help him to accept his true religious feelings. The language and sentence structure used in Sisters helps to emphasise the generation gap perceived by the reader, words such as endless which imply the length of Old Cotters life as well as his boring talk, the threatening words that indicate the unapproachable appearance of Father Flynn due to his age and social significance, blackened, solemn and copious. Where the narrator describes how Father Flynn impressed his knowledge upon him, he lists the topics that he was taught, which shows not only the amount of subjects the two covered, but also symbolises the sheer length and content of the priests long life. The encounters used by Joyce in these two stories play conflicting roles, and contradiction is evident even within the same story; the boy describes a sense of anxiety to escape from his elders, yet expresses guilt at these feelings. He feels trapped by religion, yet sympathises with a priest about the constraints it makes on society, surprising as such a figure should be the embodiment of the restriction he finds it hard to abide by. The distance expressed both in terms of age and in opinion shows how the boy feels controlled by a generation he cannot relate to. This conveys a sense of paralysis affecting the younger generation of Ireland, a generation controlled by its elders and their religion, a religion which controls rather than directs its pupils. The encounters that make up such an important part of the two stories serve to demonstrate the alienation the children of Ireland feel towards their elders and their social situation: there simply is not the same strength of feeling towards religion in their lives, an empowering force on their lives and in Dublin.

Ecofeminist Analysis of Militarism and the War on Terrorism :: Feminism Feminist Women Criticism

Ecofeminist Analysis of Militarism and the War on Terrorism      Ã‚   Since the start of our retaliation against terrorism, war, and the military-industrial complex used to support war, have become extremely important topics. While accomplishing its primary objective, war also destroys the innocent. War hits the young, old, women and children. The environment is partially destroyed in the country in which the war is fought. Both a feminist and environmentalist perspective are useful when analyzing militarism and its policies of domination and oppression.    Feminists see the military system as another patriarchal institution of domination that values the masculine over the feminine. War usually exploits women and other marginalized groups.    Environmentalists proclaim that the military-industrial complex is the nation’s largest industry responsible for the most pollution and mass destruction in the world.   Janis Birkland, a well-known ecofeminist and author of the essay entitled "Ecofeminism: Linking Theory and Practice", argues that this discussion would force us to accept that the enemy is not "out there" but also within us (36).    Militarism becomes an environmental issue and a feminist issue. To combine the two ideologies, ecofeminism creates a more complex thorough analysis of the destructive nature of militarism. Ecofeminism creates a new understanding and a new vision of criticizing the established military culture that exists in our world today. Ecofeminism links the oppression of women and nature as one in the same. The same system that exploits and oppresses women also turns and degrades the environment. The military destroys the environment and perpetuates the patriarchal culture by reinforcing the masculine is dominant over the feminine. Ecofeminist analysis allows citizens to become more aware and informed about the destructive nature of the military.    Militarism, a policy or principle of supporting the maintenance of a large military establishment, is more than just war and destruction of life notes James A. Donovan, a retired military general and author of Militarism, U.S.A. (25). The military is involved in nearly every aspect of our daily lives. Economic, social, cultural, and our natural world are immensely affected. Stephen E. Ambrose and James Barber, editors of The Military and American Society, assert that the military dictates our foreign policies, economic policies, allocation of natural resources, college and university programs and funding, degradation of the environment, and the education of millions of non-highschool graduates (4).    When analyzing militarism and all the social and environmental consequences, ecofeminism creates a comprehensive holistic perspective.

Gasb and Fasb Essay

Board is to establish and improve standards of state and local governmental accounting and financial reporting that will result in useful information for users of financial reports and guide and educate the public, including issuers, auditors, and users of those financial reports. source: http://www. gasb. org/ FASB: The mission of the Financial Accounting Standards Board is to establish and improve standards of financial accounting and reporting for the guidance and education of the public, including issuers, auditors, and users of financial information. ource: http://www. fasb. org/ Similarities & Differences: Both boards share the following objectives: 1. To be objective in its decision making and to ensure, insofar as possible, the neutrality of information resulting from its standards. 2. To weigh carefully the views of its constituents in developing concepts and standards. 3. To promulgate standards only when the expected benefits exceed the perceived costs. 4. To bring about n eeded changes in ways that minimize disruption to the continuity of reporting practice. . To review the effects of past decisions and interpret, amend or replace standards in a timely fashion when such action is indicated. The main difference between the two is that the GASB is specific to individual state legislatures and the FASB is on a federal level, so their scope is much broader. Compare and contrast GASB and FASB. Explain objectives and how they are similar and different. Describe how the modified accrual basis of accounting differs from full accrual accounting. The Governmental Accounting Standards Board (GASB) and the Financial Accounting Standards Board were created to establish accounting and financial reporting standards for governmental and not-for-profit organizations. The GASB for governments and the FASB for not-for-profit organizations. Governmental and not-for-profit organization financial statements serve the purpose and needs of their users. These users include governing boards, investors and creditors, taxpayers and citizens, and organizational members, donors and grantors, regulatory and oversight agencies, and employees and other constituents. Users of these statements should be able to assess an organization financial condition, compare an organization’s actual performance with the budget, determine compliance with appropriate laws, regulations and restrictions on the use of funds and evaluate efficiency and effectiveness. (Granof, 2007, pg. 13) The GASB places importance on accountability and feels that the government should be accountable to citizens. In achieving this goal the objectives of the GASB is that organizations are accountable to the citizens. This accountability insists that financial reporting information that will reveal whether current-year revenues are enough to pay current-year expenses; demonstrate whether budgets were adhered to; and mission The objective for the GASB is to set standard in accounting and financial reporting for state and local governments. These standards are to provide useful information for the users of financial reports. In achieving this goal the objectives of the GASB is that organizations are accountable to the citizens. This accountability insists that financial reporting information that will reveal whether current-year revenues are enough to pay current-year expenses; demonstrate whether budgets were adhered to; and assist users in assessing cost and accomplishments of the government organization. According to the GASB users should be able to determine the operating results of the entity for the year with the use of its financial reporting by providing information about sources and uses of financial resources, how the entity financed its activities and meet its cash requirements, and whether the organization financial position improved or eteriorated due to operations. Ensuring that financial reports allow users to determine what level and if the government entity will be able to meet its obligations by providing information on the financial condition and position, about its physical and nonfinancial resources and disclousrue of legal or contractual restrictions on resources and their risks. The F ASB’s mandate is to set accounting and financial reporting for not-for-profit organizations. The FASB determined that financial reporting should provide information that help users make decisions about the allocation of resources, assess services and the ability to continue to provide service, assess how managers discharge their stewardship responsibilities and their performance. In addition, the FASB requires that information is provided about economic resoreces, obligations and net resources of an organization, periodic performance of the organization, how cash and liquid assets are spent and its borrowing and repayment and explainations and interpretations to understand financial information. Differences between GASB and FASB is that the GASB sets standards for state and local governments while the FASB set standards for the federal government. Another difference is that GASB feels that government organizations should adhere to budget compliancy while the FASB does not place specific emphais on budgets but on managers and their manangement . The modified accrual basis is a form of accounting where expenditures are recognized on a accrual basis and cash basis. When using the modified accrual basis revenues are recognized in the period they become available and measureable. On the other hand the full accrual basis of accounting calls for the recognition of revenues and expenses when they are incurred no matter when the monetary transaction takes place.

Impulse buying Essay

impulse buying refers to any purchase which a consumer makes which is unplanned and unneeded. the purpose of this paper is to find factors behind triggering this phenomena in consumers. the impact of different variables are analyzed by making their relationships with impulsive buying. These factors include promotional campaigns like low cost sale and discounts etc, income, layout of the store and behavior of sales person. the study is based on primary and secondary data which is analyzed further by using different techniques and methods. after analysis it has been found that the income level of a person has a significant effect on impulsive buying, moreover the other factors like promotional campaigns are mainly affecting this behavior due to pricing strategies, layouts of stores and behavior of sales persons also trigger the urge of impulsive buying. keywords: impulse buying, store layout, promotional activates, sales people, income. Introduction: In impulse buying a product is purchased spontaneously which is unplanned it could be anything,; a service, existing and new products to which the consumers are generally attracted because of various factors. Barratt, Rook 1987 stated that consumer gets attracted towards a product to buy it without considering its consequences of delaying a product to fill a pre-determined need. It is very much possible that consumer may experience positive and negative consequences of a product bought through impulsive buying after its post purchase evaluation. There are many researchers who have worked extensively on this topic and come up with more or less same definition and amplification of impulse buying. According to Cobb & Hoyer 1986; Piron, 1991; Rook, 1987; Rook & Fischer, 1995; Weinberg & Gottwold, 1982; searched and wrote that the urge of buying a product is of that the product is calling them to buy it, ultimately this urge leads them to purchase the product and some researchers stated that the urge of buying products are very dominant and powerful that the consumer cannot resist them. In Pakistan the number of retail outlets, shopping malls and super stores are increasing rapidly as compared to traditionally open bazar. This includes places likes Metro Cash N Carry, Hyper Star, Pace, Makro and Suburban etc. These are a  few of the prominent shopping malls in Pakistan with many outlets. The factors behind the success of these stores is their layout of well managed hassle free environment, availability and placement for fresh and hygienic vegetables, meat and fish which gets the attention and appreciation of consumers moreover the high-level of service and the behavior of sales staff make the visit of the consumers more comfortable and valuable especially for the working class who have minimum time for shopping. Attributes or characteristics of impulse buying behavior of consumer: The tempting and overwhelming force emerging from the product which produces feelings in consumer heart. Urge of buying a product immediately. Delaying the purchase of needed product. Ignoring the consequences of product purchased through impulse buying. Feeling of desperation in terms of buying a product. Literature Review: From the start of 1950’s till today a lot of research has been done on this topic in this long span of time many researchers who have conducted research on this always come up with very interesting findings or results. Recently many researchers have moved their area of focus from western to Asian countries and are investigating the buying patrons of the people living in Asia. Many of them have identified and observed some common variables according to a researcher (Beatty & Farrell, 1998). The ratio and chances of impulse buying increases with the passage of time. He or She spends more time in the store than before, the more they spend time on shopping and browsing upon different product the more it with increase the chance of impulse buying. Some researchers have also stated that the impulse buying is relatively more common in females as compared to males (Giraud, 2001). According to a researcher (Giraud, 2001) finds that the mood of the consumer also affects impulse buying behavior which means that when the customer is in a good mood, he or she will embark themselves with the products which fall in the category of impulse buying and if he or she is in bad mood the person will tend to reward his or herself less. (Maiet Al, 2001) Stated that the spending on impulse buying is done more by young generation and usually the age segment falls in the range of 18-40 years old. (Rook, 1987.) Stated that the urge and temptations of buying a particular product is so strong  that a person can postpone the purchase of a well needed product which solves their existing problem. The Importance and concept of store layout can never be bypassed by the true marketers and operational managers because the store layout influences the buying behavior of the consumer for example IKEA, LEGO and Zara Men etc are the famous brands which focuses heavily on store layout of a retail store. (Crawford & Melewar, 2003) stated that the true marketers should work on store layout and should provide a good layout to provide an ease of shopping to the consumer. A good standard and effective store layout let alone achieve the goal of providing convenience to the customer the role of good and trained sales person is also very important. According to (Crawford & Melewar, 2003) an interaction with a well trained sales person can trigger impulse buying behavior of consumer it also reduces the tension of customer by guiding them. One study conducted by (Wang and Zhou, 2003) shows that promotional activities show increases impulse buying by consumer when there are sales or discounts on products. according to researchers (dholakia,2000:rook 1987) when a consumer see promotional incentives on some products this things affects the impulse buying of him or her. Factors affectingaffectig impulse buying: The followingfollowig are the factors which affects impulse buying behavior of consumer Promotional activities Income Presence of others Store layout Sales person Promotional Activities: The word promotion in terms of marketing means by using different strategies marketers can influence the buying behaviorbehaviour of consumerconumer to buy a product to increase sales of the company. This could be achieved by sales discount, advertisement and free product. It is a human psychepsychy when evere they see a free product or discount they tend to buy to take advantage of this despite of affect they in actual did not need that product. Janakiraman Eded al, 2006 stated that willingness to buy the unneeded and unrelated commoditycomodity increases the chances of the impulse buying because of unexpected price discounts. Income: The income level influence and affect the impulse buying pattern of consumer greatly. The more a person is getting inco0me the more he will do impulse buying. In good economic conditions, the income levels of people go high, many economists and researchers have reported the increase in sales of products which also includes the purchase of products done thought impulsive buying. Presence of others: Store layout: Sales person The interaction between consumers and sales person is of very prime importance. A good competent salesperson could influence the consumer to buy product impulsively. Objective of the study: As we have told you earlier in this research paper that many researchers have conducted research on this topic especially in developed countries like England, Norway, Canada, America etc. Now the researchers and analyst areAnd also conducting research in developing countries like Pakistan, India, Indonesia, Poland, Bangladesh, and Thailand etc. Our objective of the study is to find out the factors effecting consumer impulse buying behavior in Pakistan. Theoretical framework: in this research paper we have taken impulse buying as dependent variable and sales force, promotional activities , income , store layout and presence of others as independent variables and formed several hypothesis which are given below H1: There is a positive relationship between promotional activities and impulse buying. H2:There is a positive relationship between income level and impulse buying. H3: There is a positive relationship between store layout and impulse buying. H4: There is a positive relationship between sales force behavior and impulse buying. H5:There is a positive relationship between presence of others and impulse buying. Research Methodology: The study has been conducted on the bases of two types of information  sources, primary data and secondary data. In primary data we gathered the data through questionnaires designed specifically on the basis of nature of questions to cover the concept of the study. In questionnaires the first section is devoted to the demographics and then a scale is designed. In the following questions the scale we design to assess each factor and its related question is from 1 to 5 Strongly disagree

buy custom Public Relations Practices at Starbucks Corporation essay

buy custom Public Relations Practices at Starbucks Corporation essay Introduction Public relations practices are the activities of an individual, corporation, company, store, group and government geared towards promoting goodwill between itself and the public, the community, employees and customers among others (Smith, 2005). Business environment in the current world is exceedingly competitive, thus requires something that brands the organization and makes them stand out to both the public and the media by creating positive public image. Public relations help the organizations to realize their full potential, majorly when good customer relations are attained. This is a managerial duty that is employed by both profit and nonprofit making organizations making them acceptable to members of the society. Literature Review Starbucks is an international corporation that is the largest coffee house company in the world and was first established on March 30, 1971 with its headquarters based at Seattle Washington in the United States of America. It presently has 17,009 distribution stores worldwide, spread in 50 countries in North America, South America, Asia, Europe, Africa and Oceania. It offers diversified products which include; drip prepared coffee, cold and hot sandwiches, coffee beans, espresso based hot drinks, salads, snacks, Panini, Pastries and other items like mugs and tumblers (Hoovers.com 2011). Starbucks is presently experiencing stiff rivalry from other coffee house companies like McDonald and the privately owned Dunkin Donuts. Human Rights Action Center (HRAC) on the other hand is a nonprofit organization based in Washington, DC and is directed by world-renowned human rights activist and pioneer Jack Healey. The Center works on concerns of the Universal Declaration of Human Rights (UDHR) [1] that was championed by United Nations in 1948 and uses the arts and technologies to create, innovate, and develop new mechanisms and strategies to stop human rights abuses all over the world.[2] HRAC also support emerging human rights groups and organizations all over the world. Analysis of how Starbucks used public relations to create a brand name Community Relations: On June 30, 2010, Starbucks engaged in a model project of flower and shrub planting that was led by a representative of the Ohio EPA. This activity brought together community members and their families, together with local, state and federal officials and other dignitaries who walked the new path and planted flowers and shrubs along thepath as part of the celebration (Hoovers.com 2011). The project was a joint effort which comprised the River works renovation team that transformed the Haleys Ditch to a natural stream. The job involved excavating a meandering stream, adding rocks and woody debris to form a natural habitat in the water, planting native grasses, trees, shrubs to create an ecosystem that attracts a variety of animals.This public involvement project was used to build a strong brand of Starbucks, since those involved perceived the company as environment friendly. Social Network: Starbucks recently used its good public image to collaborate with Foursquare which is a social network to capture pulse of stores, which enabled them to interact with customers in unique ways, by breaking down barriers of digital and physical worlds. The use of Foursquare was another method for Starbucks to take the rhythm of the experience in physical stores in real time and get feedback from customers (Hoovers.com 2011). This strategy helps Starbucks to market the brands in events and to reach areas that had not been maximized earlier. They also make use of the badge to help customers identify Starbucks location-sharing activity and the venues for such activities. They also open their brands to social media innovations and have gained approval of most influential personalities who command great following through the web. This method has been used by Starbucks where many influential celebrities are used to support and market the products through the social media lead ing to massive customer visits to the stores. Brand Partnerships: Brand partnerships are vital in maintaining their competitive edge in the market. For example, use of friends they have made who can easily favor them on Twitter, Facebook, Foursquare and Chatroulette. Each of them except Chatroulette, succeeded to find brand associates they believed in, to include in their new feature testing phases. These Starbucks brands get invited into a private occasion that then changes into media coverage on launch, which eventually introduces them to more people in the circle. Brands found in Twitters good graces have been drawn in to Foursquares elite group of trusted businesses. This partnership style of public relation has seriously assisted Starbucks to promote its brands to the public with the social media being widely accepted and can be accessed by many all over the world. Simple Communication: Starbucks used the keeping it super simple (K.I.S.S.) principle of communications to relay information about their products to the public (Rice Atkin, 2001). This is because communication is a very important tool in building positive relationships with the audience and consumers. Simple messages require no technical explanations, making the principle to be positioned into peoples mid, well understood and not to be forgotten easily by either a 13 or 80-years old members of the society (Hoovers.com 2011). How Starbucks is adjusting to the Social Media Sites Starbucks Corporation is operating in an environment with stiff competition and is making use of the social media like the Twitter, Facebook and social events to promote their brand in their bid to remain competitive in the market (Java Justice? 1997). Recently, StarbuckssVice President of Brand, Chris Bruzzo, was on stage at the Mashable Media Summit (Hoovers.com 2011) where he revealed that Free Pastry Day which was held last year was a whopping success and drove more than one million people to the stores. This also was circulated online. These social events created a big impact in marketing their brands and when was combined with promotions on social media sites such as Twitter and Facebook, the information spread instantly the same day of the event when news about free pastry was circulated in digital form (Hoovers.com 2011). Bruzzos tributes supporters for using social media to promote new business and his comments endorse that the increase of social media activity sent customer s to Starbucks stores in large numbers to purchase their unique brands. Starbucks also had the Tax Day green initiative which was very successful, especially when they asked customers to take in their tumblers to substitute withss free coffee. This was mainly promoted online through their Facebook page to reach many potential customers at ago (Hoovers.com 2011). Equally, the companys My Starbucks Idea also generated over 80,000 ideas, a success Bruzzo owes to Product Manager Brad Nelson for assisting them tap into the power of Twitter. Currently, Starbucks has succeeded to dominate on Facebook, became the first company to offer a nationwide foursquare deal in United States, and was nominated to test Twitters Promoted Tweets advertisement platform, before other advertisers are given the chance (Rice Atkin, 2001). This fast adoption of use of social media has given Starbucks competitive advantage in reaching more customers and building customer loyalty in their brands. Starbucks also used Internet Week NY which is a festival used to celebrate New York Channel growing internet industry and community. This clearly proves that Starbucks is employing social media to change the way it approaches marketing and for launching products. The Internet Week New York 2011 wrap was also a big success (Java Justice? 1997). Starbucks Corporation operates in a dynamic service industry where customer taste and preferences change with time. The management put more emphasis on quality customer service to be able to source more customers and maintain the current. Customer prospects revolve around product quality and service, value for money charged, timely service delivery and sustainability of service within an organized favorable atmosphere. The management has developed instant feedback mechanisms to get the views of the customers. This helps the corporation know the new market trends and customer expectations besides assisting it have personalized encounter with the customers to create positive image. Crisis that Starbucks faced and its Response to handle the crisis Coffee Crisis In 2008, Starbucks faced Coffee Crisis that led to the closure of 600 stores. This was as a result of competition and the global economic recession that drove away customers and led to no sales of coffee at hundreds of Starbucks stores across United States, where coffee went cold without consumers. On July, 1 2008, the nation's leading coffee chain declared that it would close nearly 600 coffee stores that were not profitable. Due to the decline of national economic growth, worried consumers saved their money and visited Starbucks less frequently, leading to a decline in consumption and profits by 28 percent compared with the figures as at March 30, 2007 (Hoovers.com 2011). This was confirmed by the statement of Starbucks CFO Pete Bocian delivered in a conference call, asserting that Starbucks is experiencing major impact from the economic meltdown. This effect was felt in all locations within the United States including California where, most of the stores were empty without any cus tomers (Hoovers.com 2011). Starbucks handled this crisis by closing down 600 stores that were not profitable by end of 2008 to cut down on operation costs, majorly the stores that were opened between 2006 and 2007. This was to leave only the stores that still had moderate customer flow and to improve customer concentration in the few operation stores (Java Justice? 1997). It also opened 200 fewer stores than intended in 2009 as the company awaited the world economy to stabilize. Starbucks also diversified its market to seek cheaper coffee supplies from countries like Kenya that had not been fully considered. The company equally made plans to remove breakfast sandwiches, but re-focused on coffee by offering a new smoother blend and Pike Place Roast in all stores, grinding and brewing fresh groups of coffee more frequently during the day. This closure resulted in only 16,226 stores left to operate globally by March 2009 with 11,434 in the U.S. (Hoovers.com 2011). Competition was another cause of the Coffee Crisis Starbucks faced. Its close competitors incllude other coffee shops, restaurants and doughnut shops. Starbucks, that has increased its prices twice in the past year,is experiencing major competition from McDonalds and privately owned Dunkin Donuts (Java Justice? 1997). Dunkin Donuts currently has nearly 5,000 stores in the U.S. targeting the same customer as Starbucks. Starbucks also faces significant setbacks as its stores face saturation in the domestic market and a change in consumer spending activated by the global recession has also compelled consumers to shift to less costly competitors such as McDonalds. There is also specialty coffeehouse competitor - Caribou Coffee that has 415 stores in the US and offers considerable competition to Starbucks due to its specialty among the thousands of independent and small-chain coffee shops around United States and the world. Competition has been dealt with through high level public relationsstrategies Starbucks has put in place that has given rise to classic working environment that attract great employees, who provide better customer service, leading to improved sales. Being that this is a service industry, quality service plays a major role in the success of the company with attractive environment, for example, in Starbucks; one can take coffee as he listens to a good music, thus creating added value to their service. Starbucks has also adopted the work and relax model that attracts more qualified customer service representatives (Java Justice? 1997). This model encourages high productivity among the employees. Starbucks has also diversified its products to a variety, ranging from high quality whole bean coffee, premium teas, freshly brewed coffee, a variety of cold blended beverages, coffee and beverage, various food pastry items, as well as a line of CDs. This diversification gives them competitive e dge over other rivals making its stores a one stop shop where a number of drinks needed by customers are found. Similarities between Public Relations Campaigns for Starbucks and HRAC The tools used to build public relations are similar both in profit and nonprofit making organizations. Traditional tools comprise press releases and media kits which are released to generate positive image of the organization, brochures, and annual reports newsletters (Wilcox, Ault Agee, 1992). There is also increase in the use of interactive social media outlets, such as Twitter, Facebook, and foursquare which is a social network as tools for public relations campaigns. The social media tools allow the organization to utilize two way communications, and receive instant feedback from various stakeholders and public. The methods used to find out what is appealing to target audiences include the use of focus groups, surveys and conducting research (Wilcox, Ault Agee, 1992). Both profit and nonprofit organizations have a similarity in the main role of public relations of maintaining and harnessing the relationship between an organization and its publics. This reason makes public relations to become the custodian of the organizations reputation. This is achieved through a high level of professionalism exhibited by the practitioners both in profit and nonprofit organizations. Differences between public relations campaigns for Starbucks and HRAC The aim of Public relations in nonprofit organizations like Human Rights Action Center is to build understanding and public relations activity that can be sustained to be effective in the long run while public relations for profit making organizations like Starbucks are geared towards influencing the minds of members of public with a view of convincing them to change their mind in terms of what to consume. The role of the public relations professionals is to develop and sustain long relationships with the public by giving the most favorable, but honest information. HRAC organizations public relations campaigns are not personalized but are run by voluntary sector and civil society with their missions not to make money who help people in difficult situations in delivering essential services and are supported by charity organizations. The campaigns are geared towards educating the public concerning the UDHR, to enlighten members of the public on their rights and to represent the vulnerable groups like the children.Profit making organizations Campaigns on the other hand sponsor their marketing activities with their sole objective to make sales irrespective the level of public knowledge on their products. Conclusion Public relations is very vital in individual, corporation and government operation that ensures an organization commands public goodwill and makes an organization to realize its full potential (Smith, 2005). Starbucks Corporation, a profit making company fully employed several public relations techniques to engage the community using public functions including Internet Week NY and Foursquare deal and the use of social media like the Twitter, Facebook to change opinions of consumers to fully accept the Starbucks brands. This technique made Starbucks have a competitive advantage over its rivals in the coffee industry. Starbucks however faced Coffee Crisis that arose as a result of economic recession and competition in 2008 that led to the closure of 600 stores. Buy custom Public Relations Practices at Starbucks Corporation essay

Ancestry of Martin Luther King, Jr.

Ancestry of Martin Luther King, Jr. Rev. Martin Luther King Jr. was born on 15 January 1929 in Atlanta, Georgia to a long line of preachers. His father, Martin Luther King, Sr. was a pastor for the Ebenezer Baptist Church in Atlanta. His maternal grandfather, the Reverend Adam Daniel Williams, was famous for his fiery sermons. His great-grandfather, Willis Williams, was a slave-era preacher. Family Tree of Martin Luther King Jr. This family tree uses the Ahnentafel Genealogical Numbering System. First Generation: 1. Martin Luther King Jr. was born Michael L. King on 15 January 1929, in Atlanta, Georgia, and was assassinated on 4 April 1968 during a visit to Memphis, Tennessee. In 1934, his father perhaps inspired by a visit to the birthplace of Protestantism in Germany is said to have changed his name and that of his son to Martin Luther King. Martin Luther King Jr. married Coretta Scott King (27 April 1927 - 1 January 2006) on 18 June 1953 on the lawn of her parents home in Marion, Alabama. The couple had four children: Yolanda Denise King (b. 17 November 1955), Martin Luther King III (b. 23 October 1957), Dexter Scott King (b. 30 January 1961) and Bernice Albertine King (b. 28 March 1963). Dr. Martin Luther King Jr was laid to rest in the historically black South-View Cemetery in Atlanta, but his remains were later moved to a tomb located on the grounds of the King Center, adjacent to Ebenezer Baptist Church. Second Generation (Parents): 2. Michael KING, often called Daddy King was born on 19 Dec 1899 in Stockbridge, Henry County, Georgia and died of a heart attack on 11 November 1984 in Atlanta, Georgia. He is buried with his wife at South-View Cemetery in Atlanta, Georgia. 3. Alberta Christine WILLIAMS was born on 13 September 1903 in Atlanta, Georgia. She was shot to death on 30 June 1974 while she played the organ at Sunday service at Ebenezer Baptist Church in Atlanta, Georgia, and is buried with her husband in South-View Cemetery in Atlanta, Georgia. Martin Luther KING Sr. and Alberta Christine WILLIAMS were married on 25 November 1926 in Atlanta, Georgia, and had the following children: i. Willie Christine KING was born 11 September 1927 and married Isaac FARRIS, Sr.1 ii. Martin Luther KING, Jr.iii. Alfred Daniel Williams KING was born 30 July 1930, married Naomi BARBER, and died 21 July 1969. The Rev. A. D. King is buried in South-View Cemetery, Atlanta, Georgia. Third Generation (Grandparents): 4. James Albert KING was born about December 1864 in Ohio. He died on 17 November 1933 in Atlanta, Georgia, four years after the birth of his grandson, Dr. Martin Luther King Jr. 5. Delia LINSEY was born about July 1875 in Henry County, Georgia, and died 27 May 1924. James Albert KING and Delia LINSEY were married 20 August 1895 in Stockbridge, Henry County, Georgia and had the following children: i. Woodie KING born abt. April 18962. ii. Michael KINGiii. Lucius KING was born abt. Sept. 1899 and died before 1910.iv. Lenora KING was born abt. 1902v.Cleo KING was born abt. 1905vi. Lucila KING was born abt. 1906vii. James KING Jr was born abt. 1908viii. Rubie KING was born abt. 1909 6. Rev. Adam Daniel WILLIAMS was born on the 2 January 1863 in Penfield, Greene County, Georgia to slaves Willis and Lucretia Williams. and died 21 March 1931. 7. Jenny Celeste PARKS was born about April 1873 in Atlanta, Fulton County, Georgia and died of a heart attack on 18 May 1941 in Atlanta, Fulton County, Georgia. Adam Daniel WILLIAMS and Jenny Celeste PARKS were married on 29 October 1899 in Fulton County, Georgia, and had the following children: 3. i. Alberta Christine WILLIAMS

Assessment of the environmental impact of Electric Vehicles Essay

Assessment of the environmental impact of Electric Vehicles - Essay Example Source: Shim et al, 2009, Electric car-Tesla Roadstar Structure and Layout of the two vehicle systems In an electric engine the numbers of components is fewer in number and are simpler in configuration. If one were to trace back the line of components starting from the tyres, the wheel axle connected to the tyres is driven by a motor. Similar to controlling speeds by regulating the quantity of fuel, the accelerator controls the voltage input into the motor which thereby controls the speed of the vehicle. The whole setup is powered by a battery and which can be charged from an external power source by simply plugging on to it. (Markel Tony, 2007) Compared to the IC engine which had power sources taken from the same shaft drive it is essential that power for operating the air conditioner and water pump are taken from individual separate motors. The battery should be connected to the motor using a controller so that large starting torques is avoided. (Electric and Plug-in Hybrid Vehicle s, 2010) This can also bring a certain amount of automation in the working of the motor in regulating speed and bringing forth forward or backward motion. It also protects the motors from being subjected to high loads. A number of batteries are arranged in two slots and must be capable of generating 300V DC. (Basic Electric Car Engine Overview, 1999) The Internal combustion on the other hand has a number of components that are required for its efficient working. A four stroke combustion cycle in an Internal Combustion engine follows the Otto Cycle. (Basic Electric Car Engine Overview, 1999) The combustion and the power thus generated takes place in an enclosed space. This cycle has four strokes which namely are 1. Intake stroke- As the piston contained in the engine begins its downward stroke, the inlet valve opens admitting fresh air that has been mixed with gasoline in a certain ratio, into the system. 2. Compression- The cylinder moves up and compresses the air thereby increasing both its density and temperature. 3. Combustion – A spark plug located at the top introduces a spark into this charged mixture. The leads to the downward motion of the piston creating the power stroke. 4. Exhaust- The piston moves back upward thereby expelling the burnt gases outside providing space for fresh intake. Electric vehicles and aerodynamics It is true that the number of components of an electric car is lower than a traditional car and the profile of the electric car can be readily modified to increase its aerodynamic efficiency. However a point of concern is the weight of the batteries that would otherwise increase drag and lower aerodynamic efficiency. By installing an effective nose grille at the front of the car, the air that remains stagnated in the frontal region of the car around the motor and gearbox is rerouted to flow past these areas and thereby reduce drag. The La Chevrolet Malibu has shutters in the lower grille region that are controlled electronicall y and automatically. (Industry, Research and Energy, 2010) As the speed of the vehicle increases the shutters close to allow the air at high speeds to flow past the vehicle. This reduces drag and also gives an impetus to the aerodynamic quality of the vehicle. Fuel efficiency is also increased. (Markel Tony, 2007) In the Honda Civic which has a Hybrid variant has aerodynamic hubcaps that are fixed to the rear end spoilers. This has lead to a reduction of aerodynamic drag from 0.3 to 0.27. The overall effect of

SERVO MOTOR Lab Report Example | Topics and Well Written Essays - 1750 words

SERVO MOTOR - Lab Report Example One coil is used to pass the DC or AC current through the coils and the other coil just acts to carry the current from the coil. The induced current in the other coil is in different direction and thus the coil moves freely with effect of current. Electric Motors are generally categorized as AC motors and DC motors. AC motors are supplied AC supply; while DC motors are supplied with DC supply. The difference of the power supply produces immense difference in the working principle of the motors, performance of the motors and applications of the motors. DC motors have a magnetic field. The magnetic field can be of permanent magnet or electromagnet. The stator of the motor mostly holds the field coil. The rotor or the motor is supplied DC power through carbon brushes or through commutator. The rotor is fitted with the motor case with the help of ball bearings. On the other hand, it is compulsory to have a field mounted on the stator and winding on the rotor. Some DC motors may have an opposite configuration (Electric Motors - Boundless Open Textbook). The shunt wound series Brushed DC (SWBDC) motor has a parallel field coil with the armature of the motor. The major advantage of the motor is that it operates at constant speed and thus it suits some industrial functions like blower fans, centrifugal pumps, etc (Classification of Electric Motors: Electrical Knowhow). A series Wound Brushed DC (SWDC) motor has a series field coil with the armature of the motor. Such type of motor best suits high torque applications such as elevators, escalators, conveyors, lifts, etc. Compound wound Brushed DC (CWBDC) motors has a field coil in parallel with the armature as well as a field coil in series with the armatures of the motor. It delivers constant speed and maintains high torque. It can be said that compound wound brushed DC motors combines the properties of both the Series wound DC motors and Shunt